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Fashion s may vary considerably within a society according to age, social class, generation, occupation, and geography, and may also vary over time. The terms fashionista and fashion victim refer to someone who slavishly follows current fashions. Haute couture is more aspirational; inspired by art and culture, and in most cases, reserved for the economic elite. Lockdown wrought a lot of changes—and, for many men, the clothes they wore pre-Covid don’t match who they are now. If a particular style has a meaning in an already occurring set of beliefs, then that style may have a greater chance of become fashion. Fashion public relations involves being in touch with a company's audiences and creating strong relationships with them, reaching out to media, and initiating messages that project positive images of the company. Social media plays an important role in modern-day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms. K